BPL Mobiles India plans to invest Rs.1000 crore to develop infrastructure in the next 1 year with a special focus on the Maharashtra circle.It will introduce multi-player gaming soon.
Krishna Angara, executive vice president, BPL Mobile said: "The company intends to raise Rs.1,000 crore for infrastructure development through a combination of internal accruals and vendor financing."
Angara said that the company has taken initiatives with a special focus on Maharashtra circle. BPL is now in the third position with Bharat Sanchar Nigam (BSNL) and Idea Cellular leading the pack.
BPL Mobile is working on a three-pronged strategy under its 'operation claw back.' The strategy includes investing in enhancing network coverage, bringing in cutting edge technology and delivering value to consumer through products and services. The company has decided to install 550 base stations across its circles.
Angara claimed that the company has completed the first phase which included network coverage, brand visibility and unique product promotions.
"We are into the second phase of investment which will enhance the network coverage and technology. We expect to have at least 4 million customers same time next year".
BPL Mobile has a total subscriber base of 2.01 million of which Mumbai alone contributes over 1 million. Angara claimed that the blended (post-paid and pre-paid) average revenue per user for the company was Rs 750 per month.
BPL Mobile has also registered an impressive 90 per cent growth in the last seven months across its circles. "We have achieved impressive revenue growth and consistently have achieved quarter-on-quarter revenue growth", Angara added.
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